Thursday, September 11, 2008

Coke, Pop, Soda: What Do You Call It ?

The largest study on the topic has just wrapped up. Aren't you glad ? Now when you travel, you will know what to ask for. Click on the map to "enlarge" it and take a look at your area.

When on a hot summer’s day you buy a carbonated beverage to quench your thirst, how do you order it? Do you ask for a soda, a pop or something else? That question lay at the basis of an article in the Journal of English Linguistics (Soda or Pop?, #24, 1996) and of a map, showing the regional variation in American English of the names given to that type of drink.

The article was written by Luanne von Schneidemesser, PhD in German linguistics and philology from the University of Wisconsin-Madison and senior editor of the Dictionary of American Regional English. And although there might be weightier issues in life (or even in linguistics) than the preferred terminology for a can of soft drink, there’s nothing trivial about this part of the beverage industry.

“According to an article last year in the Isthmus, Madison’s weekly newspaper, Americans drink so much of the carbonated beverages sold under such brand names as Coca-Cola, Pepsi, Sprite, Mountain Dew, and 7-Up that consumption averages 43 gallons per year for every man, woman, and child in the United States,” Von Schneidemesser begins her article. “The Statistical Abstract of the United States (1994) confirms this: 44.1 gallons per person in 1992, compared to the next most consumed beverages: beer (32.7 gallons), coffee (27.8 gallons), and milk (25.3 gallons).”

It must be that ubiquity of soft drinks that has made this pop vs soda map the single-most submitted map to this blog, sent in by over 100 contributors. The map details the areas where certain usages predominate.

coke: this generic term for soft drinks predominates throughout the South, New Mexico, central Indiana and in a few other single counties in Nevada, Utah and Wyoming. ‘Coke’ obviously derives from Coca-Cola, the brand-name of the soft drink originally manufactured in Atlanta (which explains its use as a generic term for all soft drinks in the South).

pop: dominates the Northwest, Great Plains and Midwest. The world ‘pop’ was introduced by Robert Southey, the British Poet Laureate (1774-1843), to whom we also owe the word ‘autobiography’, among others. In 1812, he wrote: A new manufactory of a nectar, between soda-water and ginger-beer, and called pop, because ‘pop goes the cork’ when it is drawn. Even though it was introduced by a Poet Laureate, the term ‘pop’ is considered unsophisticated by some, because it is onomatopaeic.

soda: prevalent in the Northeast, greater Miami, the area in Missouri and Illinois surrounding St Louis and parts of northern California. ‘Soda’ derives from ‘soda-water’ (also called club soda, carbonated or sparkling water or seltzer). It’s produced by dissolving carbon dioxide gas in plain water, a procedure developed by Joseph Priestly in the latter half of the 18th century. The fizziness of soda-water caused the term ‘soda’ to be associated with later, similarly carbonated soft drinks.

Other, lesser-used terms include ‘dope’ in the Carolinas and ‘tonic’ in and around Boston, both fading in popularity. Other generic terms for soft drinks outside the US include ‘pop’ (Canada), ‘mineral’ (Ireland), ‘soft drink’ (New Zealand and Australia). The term ‘soft drink’, finally, arose to contrast said beverages with hard (i.e. alcoholic) drinks.


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